9 evergreen marketing strategies for gyms that keep members coming back

1. Marketing for gyms with local SEO

Google is the first place people look when searching for a gym. If you’re not showing up, your competition is getting the members that should be yours.

Focus on Google My Business, collect reviews, and get local backlinks from fitness-related sites.

Need proof? Check out how we helped Amica365 Shoreditch grow its local presence.

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2. Marketing for gyms with referral programs people actually want to use

People love free stuff. But they also love exclusive stuff.

Instead of just giving a free month for referrals, create VIP-only perks - think early access to classes or members-only challenges. This keeps them engaged and bringing in friends.

3. Marketing for gyms through paid social ads

Too many gym owners throw money at Facebook and Instagram ads with nothing to show for it. The trick? Retargeting. Show ads to people who have already checked out your website or social pages. W

ant a strategy that works? Here’s how we do it.

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4. Marketing for gyms with content that educates, not just sells

People Google everything - "best workouts for beginners,” “how to build muscle,” “yoga vs. Pilates.” Creating blogs, videos, and guides positions your gym as the expert and builds trust before they even walk through the door.

See how we approach content marketing here.

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5. Marketing for gyms using social media

Posting random workout memes won’t cut it. Your gym’s social media should tell a story - member transformations, behind-the-scenes training, success stories.

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6. Marketing for gyms by building partnerships with local businesses

Collab with local nutritionists, PTs, supplement stores, or wellness brands for cross-promotions. This gets you in front of their audience without fighting over ad space

7. Marketing for gyms with community-driven challenges

Think 30-day fitness challenges, social media leaderboards, or in-gym competitions. Make them shareable, track progress visibly, and encourage members to invite friends.

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8. Marketing for gyms with email sequences that don’t suck

Most gym emails are either boring or too salesy. Instead, create an email journey: welcome series, check-ins, educational content, and exclusive offers for long-term members.

9. Marketing for gyms by showcasing real results

Before-and-after photos. Member testimonials. Real data on progress. Show potential members what’s possible. If you want inspiration, check out the success stories at Amica365 Shoreditch and 10 Rounds Boxing.

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