SIDE+
How Geo Growth Media is helping to drive growth for SIDE+ subscriptions.
How Geo Growth Media is helping to drive growth for SIDE+ subscriptions.
With millions of Sidemen fans globally, we knew a one-size-fits-all ad wouldn’t cut it. Our approach was simple: create ads that feel like they belong in the world of the fans. From tone to timing, every campaign was built to resonate with the SIDE+ community - not just push a subscription.
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SIDE+ already had serious attention - we just had to turn it into action. By retargeting warm audiences with smart sequencing and timely creative, we re-engaged viewers who were on the fence. The result? A big drop in cost per acquisition and a sharper path to conversion.
Reduction in CPR
Increase in weekly impressions
Creative variations tested
Increase in CTR
We worked behind the scenes to ensure the SIDE+ site had tracking that could actually power performance. That meant implementing custom events, and connecting Meta’s Conversion API for better attribution. No guesswork - just clean, actionable data.
The numbers are heading in the right direction: more subscribers, lower CPAs, and better ROAS. But we’re just getting started. With testing frameworks in place and new ideas on deck, the next chapter of SIDE+ growth is already in motion.
