.png)
Aspyre Hypnotherapy is a modern mental-wellbeing practice offering personalised hypnotherapy, coaching, and emotional support for clients across the UK. Their approach blends clinical expertise with a warm, human touch - creating a safe space for people to overcome anxiety, phobias, habits, and long-held patterns that hold them back.
Reduction in cost per lead
Uplift in organic engagement
Website restructure complete
Their website wasn’t attracting the right traffic, Meta Ads weren’t being utilised, and content production had stalled. That meant potential clients were searching for solutions, and never discovering Aspyre’s services.
There was also a structural challenge: hypnotherapy is a high-trust industry. People don’t enquire unless they feel safe, seen, and understood. Without a strong online presence and enough educational content, the brand wasn’t building the credibility needed to turn interest into booked sessions.
Aspyre needed a system that consistently reached the right people and educated them through content - without losing the personal, compassionate tone that makes their practice unique.
We ran a deep SEO discovery process to identify high-intent keywords related to anxiety, phobias, confidence issues, and habit change. This informed a new content plan and an improved site structure designed to rank for searches where users were closest to taking action.
Next, we introduced a tailored paid social system. Meta campaigns were launched to reach individuals experiencing anxiety, stress, and behavioural challenges - supported by empathetic creative that mirrored the tone of a real therapy room: calm, reassuring, and trustworthy. We used retargeting to gently nurture warm audiences, gradually guiding them towards booking a consultation.
To reinforce all touchpoints, we produced ongoing content: educational posts, video scripts, and value-led social messaging. This positioned Aspyre not just as a service provider, but as a supportive voice for people looking to change their lives.
Together, these components created a full acquisition funnel - from awareness to enquiry, with every message designed to build trust at each step.
Their organic search visibility is growing, with multiple pages starting to climb Google’s rankings for key therapy-related terms. Meta campaigns have generated a steady pipeline of leads while helping the brand show up where its audience spends their time.
The combination of SEO, paid social, and consistent content creation is giving Aspyre a stronger online presence, because it genuinely supports people and reflects the quality of the therapy they provide.
.svg)
.png)
.svg){kind=small}
.png)
.png)
.png)
.svg)
