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Supermax is one of London’s most distinctive cocktail bars - a neon-lit, late-night basement hideaway known for its incredible drinks, effortless vibe, and loyal local following. Blending Italian influence with modern mixology, the team has built a reputation for unforgettable nights out in the heart of King’s Cross.
Increase in reach
Growth in engagement
Increase in brand search
They relied heavily on word of mouth, meaning they weren’t capturing the thousands of people searching for bars, cocktails, and nightlife in the area every day.
Their Meta Ads lacked structure, making it difficult to reach new audiences or measure what was working. Email marketing wasn’t being used consistently, and SEO visibility was limited, meaning they weren’t showing up for high-intent searches like “bars in King’s Cross” or “cocktail bars near me.”
With Christmas and event season approaching, they needed a system that could do three things at once:
First, we restructured Meta Ads to focus squarely on brand awareness. This included reels showcasing the bar, seasonal cocktail drops, and creative designed for reach, recall, and high local engagement. By establishing a proper structure and retargeting layer, we ensured warm audiences kept seeing the Supermax brand at the right moments.
Next, we tackled SEO. We rebuilt the site architecture, tightened internal linking, and optimised category and location-based pages to capture high-intent searches in King’s Cross, Euston, and surrounding areas. Content updates and technical fixes helped improve crawlability and branded search demand.
Finally, we reintroduced email marketing and a loyalty scheme as a retention engine.
Supermax now sends short, personality-driven updates promoting new cocktails, bank holiday openings, seasonal menus, and special events - giving regulars a reason to return while nudging new sign-ups into becoming loyal customers.
Meta Ads are delivering significantly more visibility for a lower cost, SEO improvements have expanded their presence across high-volume local searches, and email has become a consistent way to drive repeat visits.
Most importantly, customers are discovering the venue earlier in their decision-making journey, and remembering it when choosing where to go out.
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