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A high-energy CrossFit and functional training gym in Shoreditch, East London. With expert coaches, a wide range of classes (CrossFit, Hyrox, weightlifting, calisthenics) and a community-driven atmosphere, it caters to individuals who want serious results in a dynamic environment.
Reduction in average lead costs, whilst still maintaining quality
Increase in average monthly membership enquiries
New member sign-ups in the local area
Amica 365 Shoreditch had built a loyal following locally, offering one of London’s most dynamic CrossFit and functional fitness experiences. But while the energy in the gym was undeniable, the marketing performance wasn’t as measurable.
Leads were coming in from different sources, but the team couldn’t clearly see which channels were driving sign-ups or where money was being wasted. Previous agencies had delivered surface-level reports without offering much clarity, and there was little data connecting ad spend to actual memberships.
They needed a smarter setup. One that didn’t just bring in new members but gave full visibility over the numbers, the journey, and the return on investment.
Geo Growth Media stepped in to bring structure, precision, and data-driven insight to Amica 365’s marketing.
1. Smarter paid campaigns: We rebuilt their Meta Ads strategy, tightening targeting around Shoreditch and neighbouring postcodes to reach people genuinely interested in functional training, CrossFit, and performance-based fitness. Creatives were refreshed to highlight the gym’s community, coaches, and facilities - which led to more authentic engagement.
2. Layered Google Ads approach: Alongside Meta, we refined their Google Ads to capture search intent from people actively looking for gyms nearby. By combining branded and non-branded search campaigns with local extensions, we ensured Amica 365 appeared at the top of relevant searches at the right time.
3. Tracking and analytics overhaul: We implemented full-funnel conversion tracking across both platforms, giving clear visibility into every enquiry, cost per lead, and new member conversion. This setup turned what was previously a guessing game into measurable, actionable data that could inform every marketing decision.
The results have been both measurable and transformative.
Monthly new-member sign-ups increased by over 65%, while cost per lead dropped by around 40%. This has given Amica 365 consistent visibility among potential members in and around Shoreditch.
Most importantly, they now have a complete view of what’s working. From first click to conversion. The data has also highlighted member churn trends, allowing the team to plan targeted re-engagement campaigns to bring lapsed members back into the gym.
Amica 365 now has a marketing setup that drives steady growth, transparency, and confidence - with every campaign backed by data, not guesswork.
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