Koble Designs

A modern smart furniture brand based in Saffron Walden, Essex.

Client

Nathan Morgan

Role

Commercial Director

What We Did

We took over Koble’s entire digital marketing strategy, ensuring every channel worked together seamlessly. Through Google, Facebook, and Instagram ads, we built high-performing campaigns that drove traffic and conversions. SEO efforts improved their website’s organic visibility, making it easier for customers to find them. Their organic social media presence was strengthened with engaging content that built brand awareness, while email marketing nurtured leads and encouraged repeat purchases.

On the B2B side, we helped Koble position itself as a key player in the smart furniture space, crafting a LinkedIn strategy and outreach approach that secured valuable partnerships. Working with influencers, we generated authentic user-generated content that showcased Koble’s products in real-life settings, building credibility and trust with potential buyers. Every aspect of the strategy was tailored to their audience, ensuring that no effort was wasted.

woman sat on the sofa in front of her koble designs sit stand desk
email examples for koble designs

The results

In just 12 months, Koble’s monthly recurring revenue grew by over 700%. This wasn’t just about increasing sales - it was about refining their brand identity, honing in on their target market, and creating a strategy that resonated with both consumers and businesses.

Paid ad campaigns were optimised to deliver better returns, organic traffic grew as a result of strategic SEO work, and social media engagement increased, reinforcing brand recognition.

Email marketing played a key role in customer retention, keeping Koble top of mind for existing customers and driving repeat purchases. On the B2B side, we helped them secure deals that expanded their reach beyond direct-to-consumer sales, establishing them as a go-to brand for smart furniture in both retail and commercial markets.

Beyond the numbers: A data-driven & creative strategy

Success wasn’t just about increasing numbers - it was about deeply understanding Koble’s audience and shaping a brand message that resonated. Every decision, from ad creatives to landing pages and email sequences, was guided by data and refined through continuous testing.

By analysing real-time performance, we optimised campaigns to ensure long-term, sustainable growth rather than short-term spikes. Adjusting audience targeting, testing different messaging approaches, and refining the creative direction allowed us to improve engagement and conversion rates consistently.

Beyond paid ads, we focused on strengthening Koble’s organic presence through SEO and social media. We worked with influencers to build trust, created high-quality content that positioned them as industry leaders, and leveraged email marketing to keep customers engaged. This holistic approach ensured that Koble’s success wasn’t just about spending more on ads but about building a brand that truly connected with its audience.

screenshot of koble designs instagram grid