Paid social advertising leverages platforms like Instagram, TikTok, and LinkedIn to showcase targeted, sponsored content.
By tailoring ads to each platform, businesses can effectively reach different audience segments and drive key objectives. This approach ensures your content is optimised for maximum engagement and impact.
Additionally, paid social plays a crucial role in retargeting strategies, helping you reconnect with high-intent audiences wherever they browse online - keeping your brand top of mind and driving conversions.
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Social platforms have massive user bases with highly engaged audiences, making them ideal for expanding your brand’s visibility.
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Advanced targeting ensures your ads reach the right people—those most likely to engage with your brand and convert into customers.
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With real-time insights, you can measure success, refine your content, and maximise your return on investment.
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We analyse your existing marketing activity to see what’s worked with your brand in the past and utilise market insights to gain a deeper understanding of next steps.
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We take care of the whole advertising shebang - from crafting campaigns and managing budgets to tweaking bids and creating scroll-stopping ads.
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We blend content strategy with performance marketing - think retargeting, segmentation, and cross-channel wizardry - to make sure every ad squeezes the most out of each social platform.
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We measure the success of each paid social campaign against your brand’s personal KPIs, including engagement, reach, traffic, leads, and conversions.
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From research to planning or strategy to KPIs, as a performance marketing agency, we are all about measurable results. When it comes to paid social media advertising, granular targeting and reporting are not only possible, but one of the best ways for advertisers to learn more about their customers’ needs and behaviours.
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We allocate our client’s budgets based on channels, looking at performance across a wide mix of platforms and comparing this against your chosen performance indicators. We ensure every channel is always optimised, so your campaigns get the best possible results.
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We will work with the creatives and concepts that are provided by you, to create and execute impactful performance-centric campaigns that follow the best practices to ensure they perform strongly on social media platforms, maximising the return on your ad spends.
We allocate our client’s budgets based on channels, looking at performance across a wide mix of platforms and comparing this against your chosen performance indicators. We ensure every channel is always optimised, so your campaigns get the best possible results.
The data we get from our clients’ attribution tools helps us understand where conversions are coming from, reporting insights down to a minute level in an easy-to-understand dashboard. We give you total visibility on what is working, and which platforms drive the best results.
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