Find out what a social media package should include.
Not all social media packages are created equal - especially in the UK market, where "bespoke" is sometimes just code for "we’re making it up as we go along".
Here’s what a solid, worthwhile package should include:
- Content creation (the good stuff - not generic Canva templates from 2017)
- Platform-specific strategy (because LinkedIn isn’t Instagram - or worse, Facebook Reels…)
- Scheduling and posting - done properly, with captions that sound human
- Community engagement - actually replying to comments and DMs (and no, that doesn’t mean ghosting your audience)
- Hashtag research and usage
- Regular reporting - because if you don’t know what’s working, what’s the point?
- Optional paid social media ad management - more on that here
We get it - it’s tempting to go cheap. But those £99 per month social media packages? They’re cheap for a reason.
What drives the price up (and why you should care):
What You’re Paying For:
- Experienced social strategists - They know what works - not just how to post
- Creative content production - Good design and words people actually want to read
- Community management - Human interaction = loyal customers
- Analytics and reporting - You need data, not just vibes
- Paid social ads management - Find out why here
Basically - you’re paying for skill, not just someone hitting “post” on a scheduler.
Organic content is great for a number of different reasons, but paid social is where the real growth happens - especially for UK businesses looking to scale.
Wondering why ads matter? We break that down over here in our paid social media advertising guide.
Some agencies bundle paid social into their packages, while others price it separately. Either way - if you’re serious about results, you’ll want it included.
Picking a social media package is a bit like buying a second-hand car. You could get a bargain… or you might end up broken down on the side of the digital motorway.
Ask these before signing up:
- What platforms do you cover, and how often do you post?
- Is content creation included, and what does that actually involve?
- Do you engage with my audience or just post and ghost?
- Can I see sample reports? (No reports = no results)
- What’s the plan for paid social?
- Do you adapt the strategy if something isn’t working?
At Geo Growth Media, we don’t believe in one-size-fits-all packages. Because your business isn’t the same as the bakery down the road, or the beauty clinic in the next town over.
Here’s how we approach it:
✅ Custom strategy - built around your audience, your goals, and your vibe
✅ Creative content - designed to stop the scroll
✅ Ongoing reporting and analysis - because things change, and so should your strategy
✅ Paid social options - ready when you are
✅ Flexible pricing - fair, transparent, and based on what you need (not what’s easy for us)
Check out our full social media marketing services here no boring PDFs, no vague promises.
