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Pounds to Pleasure is a rapidly growing membership platform showcasing family-friendly days out, local adventures, and exclusive discounts across the UK. Built with community at its core, the platform helps parents discover new experiences while saving money - supported by honest reviews, engaging content, and a constantly expanding discount library.
Increase in subscribers
Increase in MRR
Increase in member retention
The website required a complete rebuild to better showcase experiences, improve navigation, and simplify the membership journey. Without structure, users weren’t discovering key features, and conversion rates weren’t reflecting the strength of the product.
On the marketing side, acquisition costs were too high, LTV was underdeveloped, and retention wasn’t being actively supported through a consistent strategy. The brand needed a clear funnel, better messaging, and a reliable way to nurture new and existing members.
The challenge was two-fold:
Grow new subscribers at a sustainable cost, and keep more of them engaged month after month.
We rebuilt the user experience from the ground up, making discovery effortless with stronger categorisation, improved page structure, and clearer calls to action. The design emphasised trust, value, and usability - all essential for subscription-based decision-making.
Next, we developed a full marketing strategy that included acquisition, retention, and long-term funnel design. Paid campaigns were tested across Meta Ads to reduce cost per subscription, while audience segmentation ensured that users received messaging tailored to their behaviour: explorers, parents, discount-seekers, and day-out planners.
Retention became its own engine.
We introduced consistent content drops, discount releases, community engagement, email workflows, and member touchpoints that kept the platform top-of-mind. This helped nurture existing members, increase renewal rates, and build a stronger sense of community.
Together, these improvements created a system built not just for growth, but for longevity.
The redesigned website has improved user experience significantly, subscription growth has accelerated, and members are staying longer thanks to structured retention systems.
The brand is now positioned for long-term, compounding growth.
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