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The Luxury Prize Company is a UK competition brand offering high-value prizes, gold giveaways, and premium experiences. Built on transparency, trust, and excitement, the brand has quickly grown into a community-driven platform where customers can win luxury rewards with low-entry costs. They needed a performance-focused marketing engine to accelerate growth and scale profitably.
Increase in client acquisition
Reduction in cost per new user
Increase in AOV
Despite a strong brand concept and valuable prize ranges, the existing marketing setup wasn’t sustainable. Meta Ads were delivering inconsistent results, costs were rising, and the system lacked the structure needed to scale new client growth.
The team also wanted visibility beyond short-term conversions - they needed to understand which audiences, creatives, and prize categories drove the highest-value customers. That required a clearer funnel, stronger tracking, and messaging that built trust with new players entering the market.
The challenge was simple:
Create a predictable, scalable acquisition system that grows new clients cost-efficiently while increasing the value of each purchase.
On Meta Ads, we introduced structured cold, warm, and retention layers - each with tailored creative, messaging, and audience logic. Cold campaigns focused on value-led ads explaining how the competitions work, supported by video and carousel formats that boosted trust. Warm retargeting re-engaged viewers and website visitors with reminders, deadlines, and prize-focused creatives.
Next, we refined targeting, audience segmentation, and bidding strategies to reduce waste while improving quality. This helped us reach more people who were genuinely interested in prize competitions, rather than broad audiences unlikely to convert.
We also introduced consistent tracking improvements, funnel insights, and creative testing cycles - analysing what prizes and ads produced the highest AOV and the most profitable new customers.
This approach created a full performance loop: better tracking → better optimisation → better results.
Costs have dropped, new customer growth has accelerated, and average order value has increased. All while maintaining a consistent stream of new high-quality buyers.
The brand is now scaling, backed by data-driven decision-making and a clearer understanding of what drives long-term growth.
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