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La’Yam is a premium event, dining, and entertainment space designed for corporate events, private parties, and high-end gatherings. Based in London, the venue blends modern design with an exceptional atmosphere — making it a standout location for businesses looking to host memorable experiences.
Increase in enquiries
Reduction in cost per nquiry
Growth in search visibility
Despite having an incredible space, the brand needed a smarter acquisition system. One that could consistently attract corporate planners, increase enquiries, and compete against well-established venues.
Their Meta and Google Ads weren’t reaching the right audiences, costs were inconsistent, and the venue wasn’t capturing enough high-intent event searches. The challenge was to build a performance system that delivered reliable, qualified enquiries at a strong cost.
On Google Ads, we structured campaigns around high-value corporate search terms - focusing on private hire, event space, Christmas parties, product launches, and business functions. Smart bidding, keyword refinement, and local modifiers ensured visibility among people actively looking to book.
On Meta, we launched new creative showcasing the venue’s atmosphere, lighting, and premium visual aesthetic. Ads were split into cold awareness, warm retargeting, and enquiry-focused funnels designed specifically to attract corporate decision-makers. Video and carousel formats helped build familiarity and drive engagement.
Together, these channels created a funnel that attracts new corporate enquiries, warms prospects, and drives high-intent planners to the booking form.
They receive stronger visibility across London event searches, and significantly more engagement across Meta. Costs have fallen, reach has expanded, and the brand is now positioned as a serious contender in the corporate events category.
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