Local reach through Meta ads
Improvement on CTR
Decrease in cost per landing page view
Happy Face Pizza had built a great following in King’s Cross thanks to its top-tier Neapolitan pizzas. But online, things were quiet. Their digital presence was minimal, with no clear data on what was driving results. Ads were costly, SEO visibility was low, and they had a huge untapped audience right on their doorstep.
We introduced a two-part approach designed to give Happy Face the same energy online as they had in person.
1. Local Meta Ads: We launched targeted campaigns aimed specifically at people within a couple of miles of King’s Cross and Euston. Each creative was designed to drive curiosity and clicks, with messaging focused on “good pizza, good times, right around the corner.”
2. SEO Tune-Up: Behind the scenes, we optimised their site for local search terms like “restaurants near Euston” and “pizza near King’s Cross.” This included tightening meta data, improving structure, and monitoring keyword performance to ensure consistent organic growth.
The combination of paid precision and organic consistency gave Happy Face full visibility on performance - and a cost-efficient way to reach hungry locals.
The results spoke for themselves. Within weeks, ads started driving higher-quality local traffic at a fraction of the previous cost, giving Happy Face confidence that every pound of ad spend was working harder.
Their search presence steadily grew too - not just in impressions, but in meaningful visibility for the right keywords. More people nearby were discovering Happy Face through both ads and organic search, translating to consistent increases in local engagement and footfall. The brand now has a reliable marketing setup that drives outcomes, clearer data on what’s working, and a strong foundation for future growth.
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