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Guided Outdoor Adventures is a UK-based outdoor experience company offering unforgettable guided hikes, mountain days, navigation training, and adventure weekends across Snowdonia, the Lake District, Brecon Beacons, and beyond. Their team blends deep local expertise with a passion for helping people push past their limits and discover the outdoors safely and confidently.
Increase in organic search
Growth in booking enquiries
Reduction in CAC
Unfortunately, their digital footprint didn’t match the quality of their experiences. Their website wasn’t ranking for key adventure-based searches, SEO structure was weak, and their Meta Ads weren't reaching enough new adventurers to drive consistent bookings.
Seasonality made everything harder.
Traffic spiked in warm months and fell off in colder periods, meaning the brand needed a smart strategy that could smooth out demand and build long-term visibility rather than relying on unpredictable peaks.
The challenge was clear:
Build a performance system that increases search visibility, drives more bookings, and positions the brand as a leading outdoor adventure provider in the UK.
Working on a consultancy basis, we strategised clearer internal linking, cleaner URLs, and better-structured pages for key searches like guided hikes in Snowdonia and outdoor adventure weekends UK. These changes strengthened long-term visibility without needing a full rebuild.
The biggest impact came through Meta Ads.
We launched high-performing purchase and lead campaigns built around powerful visuals and location-based targeting. Cold, warm, and retargeting layers worked together to drive consistent enquiries and bookings at a far lower cost.
Alongside this, we supported the team with a broader marketing strategy - including funnel guidance, seasonal planning, and audience segmentation. This gave the team a repeatable system for sustainable growth.
SEO improvements pushed key pages onto page one for competitive queries. Meta Ads delivered a surge in awareness and low-cost web traffic, and the new strategy ensured far more predictable demand throughout the year.
The combination of technical SEO, paid social, and structured marketing direction has positioned the brand as one of the most discoverable and desirable outdoor experience providers in the UK.
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