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GiftBox Delight is a UK-based e-commerce brand specialising in beautifully curated gift boxes for birthdays, celebrations, corporate events, and special occasions. With a focus on personalisation, quality, and attention to detail, the brand has quickly built loyal repeat customers looking for thoughtful, ready-made gifting solutions.
Reduction in cost per purchase
Increase in web traffic
Marketing support
Paid campaigns were expensive, website traffic was low, and conversion rates were inconsistent. With peak gifting periods approaching, the team needed a more predictable and cost-efficient acquisition strategy.
The challenge was clear:
reach more customers, reduce ad costs, and increase profitable purchases - without sacrificing brand quality or customer experience.
On Meta Ads, we launched new creative built around gifting moments, emotional triggers, and standout product visuals. Audience segmentation was tightened, and campaigns were split into cold, warm, and retention layers to maximise efficiency.
Next, we restructured the website traffic engine.
By combining improved campaign structure with stronger creative testing, we significantly increased high-quality traffic to the website, giving GiftBox Delight far more opportunities to convert new and returning customers.
The approach was simple: smarter targeting, bolder creative, and a system designed to deliver consistent results across peak and off-peak periods.
Website traffic surged, giving the brand unprecedented visibility during key gifting moments. Together, these improvements created a far more scalable and sustainable foundation for growth.
GiftBox Delight now benefits from a clear performance engine that continues to deliver.
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