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Brickwise AI is an ambitious YC-backed startup building cutting-edge technology for property investors. Their SaaS platform uses AI to analyse deals, assess risk, and help users make smarter investment decisions - all with a level of speed and clarity that traditional methods simply can’t match. As a rapidly growing early-stage company, they needed a marketing system that could scale with them.
Increase in lead volume
Growth in brand reach
Marketing support
They needed a full funnel built from scratch: paid media, lead generation, creative strategy, user journeys, and a clear approach to tracking and measurement. With no historical ad data and a product still evolving, the main challenge was building a system that could attract high-quality early adopters while simultaneously educating a broader audience on what the platform could do.
They also needed reach: visibility among property investors, developers, and entrepreneurs who were actively looking for smarter ways to evaluate deals - but who had never heard of Brickwise AI yet.
Everything had to be designed for a startup environment: agile, fast, test-friendly, and able to scale quickly once signals appeared.
On Meta, we launched structured campaigns aimed at fast brand growth, running a mix of educational creatives, product explainers, and founder-led ads to introduce Brickwise AI to the market. Messaging was split-tested across audiences to find the highest-yield combinations, while retargeting nurtured warm users and guided them toward signup.
On Google Ads, we captured high-intent searchers looking for tools related to property analysis, deal appraisal, and AI-powered investment support. With precise keyword structuring and tailored landing page flows, we were able to generate strong early traction even with limited startup data.
Alongside paid channels, we helped shape the broader marketing strategy: funnel design, audience segmentation, messaging hierarchy, and the performance system needed to support rapid growth. This ensured that every step of the user journey - from first touch to conversion - was clear, consistent, and optimised.
Together, these components created a scalable growth engine that drove both reach and conversions within the first weeks of launch.
Meta Ads delivered a dramatic surge in reach, pushing the brand into the awareness of thousands of potential users. Google Ads helped capture high-intent leads at a strong cost, and the combined funnel generated significantly higher demand than the team had previously achieved.
With a fully structured acquisition system now in place, Brickwise AI can grow faster, test quicker, and continually scale as the product evolves.
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