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Alps Adventures is a Swiss-based outdoor tour operator offering unforgettable mountain experiences across the Alps - from guided hikes and snow adventures to tailor-made multi-day trips. With a focus on authenticity, expertise, and world-class guiding, they deliver life-changing adventures for travellers from across the world.
Monthly generated leads
Reduction in CAC
Increase in reach
However, they lacked the digital infrastructure needed to scale. Their previous website wasn’t built for conversions, SEO was limited, tracking was inconsistent, and Meta Ads weren’t reaching enough high-intent travellers.
The brand needed a complete performance system:
a website that converts, paid ads that scale, SEO that builds long-term visibility, and automation to handle volume.
And because tours are seasonal, predictable lead flow was crucial.
First, we designed and developed a fully custom website in Webflow - one built for speed, conversions, and international audiences. We implemented full technical SEO including site architecture, schema, internal linking, multi-location optimisation, and all core web vitals improvements.
Next, we established a high-performance Meta Ads engine.
Campaigns were designed around visual impact, interest clustering, and audience warm-up journeys - showcasing the Alps in their best light. We layered in retargeting, location-based ads, and seasonal scaling to keep lead flow strong year-round.
To complete the system, we implemented advanced tracking, WhatsApp automations for faster lead responses, and email marketing workflows that nurtured enquiries into bookings.
The outcome: a fully connected growth engine built for scalability.
Alps Adventures now receives a consistent pipeline of over 300 qualified leads every month, even outside of peak seasons. Their cost per acquisition has dropped significantly, Meta performance has become predictable, and the new website + SEO foundation continues to attract high-intent organic traffic.
The entire marketing ecosystem is now automated, measurable, and designed for long-term growth.
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