Helping you make an informed decision for your business.
What is social media management?
Before we discuss pricing, it's important to understand what social media management encompasses. From creating engaging posts and managing ads to analysing data and responding to comments, social media management ensures that your business remains active and relevant across various platforms like Instagram, Facebook, LinkedIn, and more. For a deeper understanding of what this involves, check out our comprehensive guide to Social Media Management.
Key factors that influence social media management pricing in the UK
1. The Scope of Services
Social media management can include various services such as content creation, platform management, ad management, and customer engagement. The wider the scope, the higher the cost. Some businesses only need post scheduling and engagement, while others require full-scale management with paid advertising.
For example, you might need help with specific post ideas that resonate with your audience. If you run a coffee shop, this guide on content marketing can give you some insights into how creative content can help drive traffic.
2. Number of Social Media Platforms
The more platforms you want to manage, the more time and resources it requires. A business managing three platforms like Facebook, Instagram, and LinkedIn will likely pay more than a business focused on just one.
3. Level of Expertise and Experience
When hiring a social media manager or agency, their level of expertise significantly impacts the pricing. Seasoned experts in social media strategies typically charge more than those just starting out. However, higher expertise often translates to more effective strategies, quicker results, and overall better performance.
4. Geographic Location
UK-based agencies tend to price differently based on location. Agencies in London may charge higher fees compared to those in smaller cities. This doesn’t always mean better service, so it’s important to focus on value rather than geography alone.
5. Type of Social Media Package
Many businesses in the UK opt for social media packages, which bundle multiple services at a discounted rate.
Thinking about applying this to your business?
If you want help turning this into something practical, leave your email below and we’ll show you how this could work for your business.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Typical social media management costs in the UK
Freelancers vs. Agencies
Freelancers: Hiring a freelance social media manager in the UK can cost anywhere from £300 to £800 per month, depending on experience and the number of platforms.
Agencies: Working with a social media agency typically costs between £500 and £3,000 per month. Agencies offer a broader range of services, including design, ad management, and detailed reporting.
Hourly Rates: Freelancers or agencies may charge an hourly rate between £35 to £150 per hour, depending on their level of expertise.
Project-Based Pricing: Some businesses prefer to work on specific projects, like running a seasonal campaign. In these cases, pricing can vary from £500 to £5,000 or more, depending on the complexity and duration of the project.
Value for money: what should you be paying for?
When looking at social media management pricing in the UK, it’s crucial to focus on value rather than cost alone. Here's what you should be paying for:
Strategy Development: A well-thought-out social media strategy tailored to your business goals.
Content Creation: Posts that are not only visually appealing but also designed to engage and convert your audience.
Regular Reporting: Insights and data that show how your social media campaigns are performing.
Ongoing Support: Timely responses to messages, comments, and any customer inquiries that come through social media.
At Geo Growth Media, we specialise in crafting social media strategies that are personalised to each business. Whether you're a small business looking for a boost or an established brand aiming for sustained growth, our services are designed to deliver long-term results.
How Geo Growth Media can help with your social media management?
Book a Free Strategy Call: Start with a no-commitment chat to discuss your goals.
Tailored Strategies: We’ll create a strategy that’s affordable and perfectly suited to your business.
Ongoing Support: No strategy is the same, and we’ll keep in touch, acting as your in-house marketing team.
Best in class! Would recommended the team at Geo Growth Media to any business looking to improve their digital marketing exposure! Damien in particular is extremely knowledgeable and works closely with our business to tailor the strategy to our unique use case.
Every strategy is built to support the bigger picture. We focus on long-term growth, smart decisions, and work that compounds over time.
Senior marketers. Clear thinking. Work that delivers.
We’re not a volume agency or a hand-off supplier. We work closely with ambitious teams, shaping strategy, execution, and measurement around what drives growth.
FAQs
How much does social media management cost in the UK?
Social media management in the UK typically costs between £300 and £1,500+ per month. Lower-cost options usually focus on basic posting, while higher fees include strategy, performance analysis, and senior-level oversight. The right price depends on your goals, platforms, and how active you want to be.
Why do some social media management services cost so little?
Very low-cost services often rely heavily on AI-generated content, automation, or junior-only delivery. While this can keep accounts active, it often results in generic, personality-less content with low engagement - which can negatively affect reach and algorithm performance over time.
What’s included in social media management pricing?
Most social media management services include content planning, posting, and basic reporting. More strategic services also include audience research, platform-specific strategy, engagement analysis, and ongoing optimisation aligned with wider business goals.
Is social media management worth the cost for UK businesses?
Social media management is worth the cost when it supports clear objectives such as brand visibility, lead generation, or customer trust. UK businesses often see the most value when social media is treated as a strategic channel rather than just a posting exercise.
How is social media management pricing calculated?
Pricing is usually based on how many platforms you want to be active on, how often you post, the level of content support required, and how much strategic input is involved. More active accounts and multi-channel strategies naturally require higher investment.
Built for businesses that think long term
We look beyond channels, campaigns, and quick wins. Our work starts with the commercial reality of your business and builds marketing around it. Every decision supports sustainable growth, not just short-term noise.
.svg)
.png)
.svg){kind=small}
.png)
.png)
.png)
.svg)
