If you've ever Googled “social media management pricing” and come away more confused than when you started - you’re not alone.
Looking for social media management pricing for your business?
If you’re here because you’re actively comparing social media management costs, you’re in the right place. This guide breaks down realistic UK pricing, and explains what you should actually expect to pay depending on your goals, platforms, and level of support.
Further down, we also explain whether outsourcing makes sense for your business.
What do we mean by social media management?
We're not talking about chucking up a few Canva posts and calling it a day. Real social media management includes the planning, creation, scheduling, and reporting of your content - plus the actual know-how to grow your brand and bring in business. At Geo Growth Media, we act as your in-house marketing team, delivering a strategy that doesn’t just “look nice” - it drives results. Here’s how we do it.
What does social media management cost in the UK?
Let’s keep this simple.
For smaller businesses like coffee shops, salons, gyms or boutique fitness studios, most spend somewhere between £400 and £800 per month. That usually covers three to four well-designed posts a week across one or two platforms, with basic reporting and a bit of light strategy. See how it worked for Amica 365 Shoreditch →
If you’re a growing brand or you’ve got multiple locations, the spend typically sits around £900 to £1,500 a month. At this level, you’re getting more content, more strategy, and usually short-form video or Reels thrown into the mix. You’ll also start to see reporting that’s more than just likes and follows - we’ll look at what content is converting and what isn’t.
Then there’s full-service. That’s the £1,500 to £2,500+ mark, and it’s for funded startups or content-heavy businesses. Daily posting, video editing, community management - the works. If you’ve got big ambitions (and the budget to match), this is where you’ll want to play.
Is it worth it?
Let’s be honest - you could do your social media yourself. But will it be consistent? Will it reflect your brand properly? Will it actually bring in customers?
Most people we work with either don’t have the time or have tried doing it themselves and realised it’s not something you can wing long term. Done well, social media becomes one of the most affordable ways to build visibility, especially for local businesses or niche sectors.
What affects the price?
The price you pay depends on a few things. The number of platforms. How often you want to post. Whether you want video or just graphics. Whether we’re responding to DMs and comments. And how hands-on you want to be with the strategy.
We don’t do generic pricing because no business is the same. But we do offer fixed-rate packages once we know what you need - no sneaky fees, no faff.
Thinking about applying this to your business?
If you want help turning this into something practical, leave your email below and we’ll show you how this could work for your business.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Social media management pricing in the UK (realistic monthly ranges)
Social media management costs in the UK typically fall into a few clear ranges, depending on who you work with and what’s actually included.
Freelancers usually charge between £300 - £600 per month. At the lower end, this often means basic posting and light engagement, sometimes supported heavily by AI tools. While this can keep an account “active”, it often results in personality-less content, low engagement, and inconsistent performance - which is a great way to quietly annoy the algorithm without realising it.
Small agencies typically sit between £500 - £1000 per month. This is where you’ll usually see proper content planning, consistent posting, basic reporting, and a clearer understanding of platform best practice. Engagement and brand tone tend to be stronger, but strategy can still be fairly surface-level.
Senior-led agencies and consultancies usually start from £1000+ per month. This level includes strategic direction, performance analysis, audience insight, and alignment with wider business goals - not just content for content’s sake. Social media here is treated as a commercial channel, not a box-ticking exercise.
At Geo Growth Media, social media management starts from £500 per month, scaling based on how active you want to be on social media, which platforms you want to prioritise, and the level of strategic input required. We’re a senior-led agency, which means your social media isn’t handed off to juniors or run entirely by AI tools. Strategy, direction, and performance oversight are handled by experienced marketers who understand how platforms actually work - and how to avoid the kind of low-engagement, personality-less content that quietly kills reach.
Our pricing is competitive because we keep things deliberately lean. We don’t have big, expensive offices or bloated account teams. Instead, we work closely with a select number of clients at any given time, allowing us to stay flexible, responsive, and focused on outcomes rather than volume. Costs ultimately depend on how frequently you want to post, how many channels you want to be active on, and how much support you need with content planning, execution, and optimisation. The goal is always the same: social media that supports your business, not just fills a calendar.
There’s no one-size-fits-all price. But if you’re comparing options, the real question isn’t how cheap can I go? It’s what outcomes do I expect this spend to deliver?
Real-world example: Amica 365 Shoreditch
When Amica 365 Shoreditch opened its doors, they needed more than just nice photos. They wanted a consistent stream of quality content that showed off their space and built trust in the community. We became their go-to team - planning, designing, posting and reporting. The result? A brand that looked just as good online as it did in person, and a growing audience of locals who recognised the name. Read the full case study
Is social media management worth the cost for your business?
Social media management is most cost-effective for businesses that want consistency, direction, and measurable progress - but don’t have the time or internal structure to manage it properly in-house. It’s typically a strong fit for growing service businesses, e-commerce brands, and teams that want social media to support wider marketing goals rather than just “keep the account active”.
If you’re only looking for occasional posts, or don’t yet have clear objectives, outsourcing may not deliver a return. In those cases, strategy support or short-term guidance can be a better starting point.
What should you pay?
If you’re a small-to-medium business looking for consistent, strategic social content, expect to invest between £500 and £1000 per month. Anything below that and you’re probably looking at templated posts or an overseas team with little understanding of your market. Anything above that should come with a proper return - whether that’s through high-output content, account growth, or direct conversions.
What’s included in our social media management services
Our social media management service focuses on strategy first, content second, and performance always.
We work with businesses that want social media to support growth, brand clarity, and customer trust - not just fill a content calendar. This includes platform-specific planning, consistent execution, and ongoing optimisation based on what’s actually working.
If you’re ready to move beyond DIY posting or inconsistent outsourcing, this is where social media becomes a commercial channel rather than a time drain.
Best in class! Would recommended the team at Geo Growth Media to any business looking to improve their digital marketing exposure! Damien in particular is extremely knowledgeable and works closely with our business to tailor the strategy to our unique use case.
Every strategy is built to support the bigger picture. We focus on long-term growth, smart decisions, and work that compounds over time.
Senior marketers. Clear thinking. Work that delivers.
We’re not a volume agency or a hand-off supplier. We work closely with ambitious teams, shaping strategy, execution, and measurement around what drives growth.
FAQs
How much does social media management cost per month in the UK?
Monthly costs typically range from a £500 for basic support to £1,000+ for strategic, multi-platform management. The right price depends on your goals, platforms, and level of involvement required.
What’s included in social media management services?
Most services include content planning, posting, engagement, and reporting. Higher-level services also include strategy, performance analysis, and alignment with wider marketing activity.
Is social media management worth the cost for small businesses?
It can be, when social media supports lead generation, brand trust, or customer retention. For businesses without time or internal expertise, outsourcing often delivers better consistency and focus.
Can I get a custom social media management price?
Yes. Pricing should reflect your business size, platforms, and objectives rather than a fixed package.
Do I need a long-term contract?
Not always. Many businesses prefer flexible, rolling agreements that allow room to assess performance and value.
Built for businesses that think long term
We look beyond channels, campaigns, and quick wins. Our work starts with the commercial reality of your business and builds marketing around it. Every decision supports sustainable growth, not just short-term noise.
.svg)
.png)
.svg){kind=small}
.png)
.png)
.png)
.png)
.svg)
