How much does social media management cost? A straight-talking guide for business owners

If you've ever Googled “social media management pricing” and come away more confused than when you started - you’re not alone.

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What do we mean by social media management?

We're not talking about chucking up a few Canva posts and calling it a day. Real social media management includes the planning, creation, scheduling, and reporting of your content - plus the actual know-how to grow your brand and bring in business. At Geo Growth Media, we act as your in-house marketing team, delivering a strategy that doesn’t just “look nice” - it drives results. Here’s how we do it.

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What does social media management cost in the UK?

Let’s keep this simple.

For smaller businesses like coffee shops, salons, gyms or boutique fitness studios, most spend somewhere between £400 and £800 per month. That usually covers three to four well-designed posts a week across one or two platforms, with basic reporting and a bit of light strategy. See how it worked for Amica 365 Shoreditch →

If you’re a growing brand or you’ve got multiple locations, the spend typically sits around £900 to £1,500 a month. At this level, you’re getting more content, more strategy, and usually short-form video or Reels thrown into the mix. You’ll also start to see reporting that’s more than just likes and follows - we’ll look at what content is converting and what isn’t.

Then there’s full-service. That’s the £1,500 to £2,500+ mark, and it’s for funded startups or content-heavy businesses. Daily posting, video editing, community management - the works. If you’ve got big ambitions (and the budget to match), this is where you’ll want to play.

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Is it worth it?

Let’s be honest - you could do your social media yourself. But will it be consistent? Will it reflect your brand properly? Will it actually bring in customers?

Most people we work with either don’t have the time or have tried doing it themselves and realised it’s not something you can wing long term. Done well, social media becomes one of the most affordable ways to build visibility, especially for local businesses or niche sectors.

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What affects the price?

The price you pay depends on a few things. The number of platforms. How often you want to post. Whether you want video or just graphics. Whether we’re responding to DMs and comments. And how hands-on you want to be with the strategy.

We don’t do generic pricing because no business is the same. But we do offer fixed-rate packages once we know what you need - no sneaky fees, no faff.

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Real-world example: Amica 365 Shoreditch

When Amica 365 Shoreditch opened its doors, they needed more than just nice photos. They wanted a consistent stream of quality content that showed off their space and built trust in the community. We became their go-to team - planning, designing, posting and reporting. The result? A brand that looked just as good online as it did in person, and a growing audience of locals who recognised the name.
Read the full case study

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What should you pay?

If you’re a small-to-medium business looking for consistent, strategic social content, expect to invest between £600 and £1,200 per month. Anything below that and you’re probably looking at templated posts or an overseas team with little understanding of your market. Anything above that should come with a proper return - whether that’s through high-output content, account growth, or direct conversions.

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Ready to hand over the socials?

We manage social media for hospitality brands, fitness studios, local businesses , and more that want their online presence to finally reflect the quality of what they do.
Explore our social media management packages or book a free strategy call - and let’s build something scroll-stopping.